Simplifying the marketing process is a crucial aspect of running any successful marketing team. Advertising and marketing is a labor-intensive, creative output, and streamlined processes make for a more approachable, stress-free, and productive team in this arena. Any quality brand knows the importance of a highly functional marketing team, and in your business, learning to leverage the same marketing techniques that the corporate giants utilize to keep their marketing professionals productive and happy can go a long way to transforming the ways in which you engage with your clients while chasing after increased profits and the peace of mind that comes along with them.
In this guide, you’ll learn how to approach the marketing process and streamline the techniques and tactics that you use in your everyday approach. Read on to transform the way that you think about marketing and profitability for good.
Marketing requires an eye for detail and a great team that isn’t afraid of failure.
Perhaps the hardest part of this realm of business is the failure. Just like in baseball, many of the most successful marketing professionals succeed at the general task at hand around half the time (while rates as low as 30% are considered a high-water mark in the sport’s circle). Understanding that not every marketing campaign will succeed is one of the first and most important aspects of the marketing process as a whole. The ability to fail with grace, and then, importantly, to learn from these mistakes, will set great marketing teams apart from the mediocre ones.
A marketing plan begins in the strategy session. Here, stakeholders underline the important aspects of a product, service, or branding campaign, and the workflow for how marketers will present information and meet deadlines is hammered out. Behind the scenes, however, marketing campaigns are built and run on marketing calendar software. A content calendar is only as good as the workflow and platform that it utilizes for the marketing team. A poorly designed dashboard can play a massive role in allowing the team to get bogged down and begin to miss critical deadlines. A great marketing plan is complemented by a marketing calendar software with powerful plugins and the tools necessary to help both stakeholders and the marketing team complete essential tasks on time throughout the marketing campaign.
Marketing calendars require checkpoints and time to review progress.
Another thing that a great marketing calendar provides for is the introduction of choke points where the team must meet and discuss progress. As the marketing campaign continues through the production process and then its live run for consumer eyes, marketing creators must constantly review the vision and the product in order to ensure that they are getting the most out of the campaign. A content calendar that doesn’t introduce these review elements and streamline them alongside essential checkpoints is missing an opportunity to ensure that content is being produced on schedule, but also that it meets the brief and will accomplish that task that it is designed for.
Marketing professionals are creative individuals who are intensely capable of crafting new and innovative marketing plans, yet this has its drawbacks. Many creative thinkers are lacking in the analytical processes that are required to take a step back and think about the actual effectiveness of any given marketing campaign. With a powerful marketing plan and calendar solution running in the background of any team’s creative process, ensuring that these guardrails remain in the workflow will ensure streamlined success and greater results every time.
Implement these strategies in your marketing workflow for the best possible results on your team’s next marketing campaign.